Iain Mckell

Iain explores the world with an intense eye for detail and composition. He is a keen observer of people often seeming to notice the overlooked or subject matter that is under the radar. Weather working with an unknown sitter or an iconic celebrity he brings a democratic eye to the subject. He manages to create an air of incredible atmosphere to his distinct narrative locations, often placing his subjects in curious landscapes or intimate interiors. There seems to be a magical, yet sensitive quality to the images rendering them transcendent and other worldly.

Working within portraiture and fashion Iain manages to invest the images with his own strong vision. Iain often uses unusual characters rather than conventional models by doing this he questions and challenges are perception of ‘beauty’. When working with models or celebrities Iain manages to penetrate beyond the surface, he is drawn to the character of the person. The majority of the work is constructed and carefully planned. Iain will often draw in story board form his ideas like a Directer before shooting a film and visits locations planning the shots in great detail. This enables him to create provocative, spontaneous and effortless looking images.

Clients include
i-D, The Face, The Observer, Sunday Times, Independent, WSJ, Telegraph, English Vogue, French Vogue, Italian Vogue, L'uomo Vogue, Cassa vogue, Zoo, Tank, Flair, V magazine, L’official. Levis, Wranglers, Jig Saw, Max&co, Red Stripe, Vladivar, Tia Maria, Mercedes Benz, Nixon,Pepsi Cola, Vidal Sassoon, Fishermans Friend and Sony Playstation.

He photographed an unknown Madonna for the her first magazine cover, shortly after this she topped the British charts. More recently he invited Kate Moss to collaborate in his long term personal project and challenged her to travel, camp and live with New Age Gypsies. Creating a unique fashion story along the the way that raised questions and challenged perceptions of both supermodel and traveller.

He published a book 2011 with Prestel entitled The New Gypsies this came about as he followed a small tribe of Horse Drawn Travellers in the UK for 10 years He managed to pay homage to their 18th Century life style which they combine with 21st century technology. In this project he covered portraits, the wagons, horses and the landscape they inhabit.

At present he is working on a new book to be published May 2012 titled Beautiful Britain. It spans 35 years of work on the land that shaped him. Comprising of friends, family, various sub-societies, sub-culture tribes and individuals.